Expanding to the USA?
Get ready for takeoff.
Build the foundation for your sales in the USA.
Mass outreach and customer discovery.
USA Launching Pad
Proven method to accelerate and de-risk your US expansion.
Customer outreach from Day One to shorten time to revenue.
Systematic adaptation of marketing, sales, and products to the needs of US customers.
Experienced team of US business builders by your side all the way.
Why so many foreign companies fail: Myth and reality of the US market.
Myth
US customers are burning to buy our products.
Reality
Most Americans do not know foreign products. Creating awareness is a large effort. Everything, from marketing and sales to fulfillment and customer service, must be tailored and scaled to US customers.
America is one large uniform market, which we can easily penetrate.
Finding the right decision-makers is a large effort, and they may be different from your home market. Sales processes and the sales organization need to be adapted.
Our products work just as well in America.
American managers are risk averse. New products need to fit in. Features, interfaces, service & support need to be adapted. The user experience may need adaptation for Americans as well. And even the business model that Americans accept might be different.
Silicon Valley investors are eager to invest in us.
Sand Hill Road venture capitalists invest mostly in US companies. Investors often follow referrals from other Silicon Valley investors. Breaking in is hard: The deal flow is already amazing.
How USA Launching Pad accelerates successful growth in the US.
Finding that magic alignment between customer needs, value proposition, and sales channels is the key to success in a new market. USA Launching Pad helps you to systematically establish this product-market-sales fit by answering these questions:
Who are your US customers? How can you reach them in a repeatable sales process?
How do they want to buy from you? What service and support do they expect?
What products do they want to buy from you? What changes do your products need to fit US customers?
These 3 questions are at the center of every USA Launching Pad. They inform what kind of marketing, sales, and product support will bring success in the USA.
Consequently, the business operations can be designed: Location, legal setup, back-of-the-house services, tools, and partners, as well as the financial plan for how to fund the US expansion.
To further increase the chances of success, our founders are executives who built businesses in the US themselves and have extensive industry networks. Our experience helps you avoid mistakes and further accelerates your expansion.
We revolutionize the traditional ways of entering new markets.
We believe that speaking to many potential customers is the most direct way to learn how to be successful in the USA. Speaking to experts is good. Speaking to many customers and systematically adapting to their needs is much better and exactly what the USA Launching Pad does.
We believe that emulating US competitors will never achieve success. Because as a foreign company, you will never be as good at their game as they are. You need to systematically develop and de-risk your own plan, which the USA Launching Pad method enables you to do.
We believe the US market is too lucrative to leave anything to chance and too costly to risk first-timer mistakes. This is why a team of experienced American business builders support you to be even more successful.